Piano Concerto No. 17 Essay Example | Topics and Well Written Essays - 1750 words

Piano Concerto No. 17 - Essay Example Afterwards, von Ployer was joined by Mozart in a performance of the Sonata for Two Pianos, K. 448.The finale is a set of variations on what Alfred Einstein has described as a birdlike theme and there is indeed a tale that Mozart's own starling whistled the tune.In his early Vienna years, Mozart met Joseph Haydn and the two composers became friends. When Haydn visited Vienna, they sometimes played together in an impromptu string quartet. Mozart's six quartets dedicated to Haydn (K. 387, K. 421, K. 428, K. 458, K. 464, and K. 465) date from 1782-85, and are often judged to be his response to Haydn's Opus 33 set from 1781. In a letter to Haydn, Mozart wrote: A father who had decided to send his sons out into the great world thought it his duty to entrust them to the protection and guidance of a man who was very celebrated at the time, and who happened moreover to be his best friend. In the same way I send my six sons to you... Please then, receive them kindly and be to them a father, guide, and friend!... I entreat you, however, to be indulgent to those faults which may have escaped a father's partial eye, and in spite of them, to continue your generous friendship towards one who so highly appreciates it."[4] Haydn was soon in awe of Mozart, and when he first heard the last three of Mozart's series he told Leopold, "Before God and as an honest man I tell you that your son is the greatest composer known to me either in person or by name: He has taste, and, furthermore, the most profound knowledge of composition." Mozart's music, like Haydn's, stands as an archetypal example of the Classical style. His works spanned the period during which that style transformed from one exemplified by the style galant to one that began to incorporate some of the contrapuntal complexities of the late Baroque, complexities against which the galant style had been a reaction. Mozart's own stylistic development closely paralleled the development of the classical style as a whole. In addition, he was a versatile composer and wrote in almost every major genre, including symphony, opera, the solo concerto, chamber music including string quartet and string quintet, and the piano sonata. While none of these genres were new, the piano concerto was almost single-handedly developed and popularized by Mozart. He also wrote a great deal of religious music, including masses; and he composed many dances, divertimenti, serenades, and other forms of light entertainment. The central traits of the classical style can all be identified in Mozart's music. Clarity, balance, and transparency are hallmarks, though a simplistic notion of the delicacy of his music obscures for us the exceptional and even demonic power of some of his finest masterpieces, such as the Piano Concerto No. 24 in C minor, K. 491, the Symphony No. 40 in G minor, K. 550, and the opera Don Giovanni. The famed writer on music Charles Rosen has written (in The Classical Style): "It is only through recognizing the violence and sensuality at the center of Mozart's work that we can make a start towards a comprehension of his structures and an insight into his magnificence. In a paradoxical way, Schumann's superficial characterization of the G minor Symphony can help us to see Mozart's daemon

TheLife and Influence of Kate Chopin Research Paper

TheLife and Influence of Kate Chopin - Research Paper Example The Life of Kate Chopin Kate Chopin was born in February of 1851. Her Father was a noble business man who was successful at his work. Unfortunately, he died when Chopin was only 4 years old, leaving her in the care of her mother, grandmother, and great-grandmother. It can be assumed that being raised by these three powerful women in the absence of a man had a great impact on Chopin’s perceptions about life. To her, life was not only in the hands of a man to command, but women had power too. While watching her mother and grandmothers work and successfully maintain surely a strong sense of feminism developed in the young Chopin. As a child, Chopin loved to read. Her family mostly kept encyclopedias and Bibles in the home library, but Chopin did not limit herself to these. She came to have many favorite authors and regularly read the works of scientific authors like Darwin in order to train her own rational thinking. The author that had the most impact on Chopin’s writing was Guy de Maupassant, a French writer whom she admired for his â€Å"nonjudgmental and unsentimental appreciation of reality† (Skredisrig 1975; p. 90). ... Following the example of her mother, Chopin continued to manage her husband’s business alone. Eventually, she returned to St. Luis, the city that she had called home since birth. Chopin wrote in order to provide for her family. During her writing career, Chopin produced a few works that have earned some notoriety, including At Fault (1890), Bayou Folk (1894), The Story of an Hour (1894), A Night in Acadie (1897), and The Awakening (1899). However, Chopin wrote constantly and is responsible for many other works. She has written 100 short stories, a play, some poetry, various essays, sketches, literary reviews, journals, letters, translations, and some nonfiction material (Skredsrig 1975; p. 89). Of her written works it was said that the reflected the needs, despairs and desires of the people in her society that she was able to observe (Ostman 2008; p.10). The Influence of Chopin Even though her book, The Awakening, had been criticized for lack of morals and open sexuality by ma ny, there was some who found appreciation for it. Her other works were not as harshly scrutinized. She was a popular enough writer in her day to be able to support her large family with the money that she made writing. The Awakening was the last piece that Chopin ever published. She died a few years after the work. While many think that Chopin had ceased to write because of the harsh judgments that she faced because of this last work, the truth is that there are other short stories written by Chopin after this time that were never published. Possibly, if she had not died, there would have been other works from her that were published. It took about five more decades before The Awakening could lose its bad reputation and be better appreciated. In the 1950’s with the activism that

Difference between monetary and fiscal policy essay

Difference between monetary and fiscal policy essay Describe the difference between monetary and fiscal policy in the UK and explain how such policies can be used to achieve different macroeconomic government objectives. The main and most obvious difference between monetary and fiscal policy is that monetary policy is set by the central bank and fiscal policy is implemented by the government. In the case of the UK, monetary policy is decided upon by the Bank of England which since 1997 has been independent from the government. It would be worth considering the two types of economic policy in more detail now before turning to look at how they can be used to help meet macroeconomic government objectives. Monetary policy is the attempt to control macroeconomic variables through the setting of interest rates. It is a rather blunt policy tool as its effects can be felt throughout the economy as a whole. By changing interest rates, the Bank of England is trying to influence the overall expenditure in the economy as well as controlling inflation. Reducing interest rates makes borrowing the more attractive alternative to saving which then leads to more spending in the economy. Lowering interest rates can also make assets such as property increase in value which also leads to more spending as homeowners extend mortgages and consume more. By cutting interest rates, it is hoped that this increased spending feeds through to output and then to employment. Increasing interest rates on the other hand, has the opposite effect by making saving more attractive than spending and therefore overall spending in the economy is reduced. Fiscal policy is controlled by central government. It can be defined as, â€Å"a governments program with respect to (1) the purchase of goods and services and spending on transfer payments, and (2) the amount and type of tax† (Samuelson and Nordhaus, 1998). It involved the government changing levels of taxation and spending in order to influence the level of aggregate demand (AD). The purpose of fiscal policy is to reduce inflation, stimulate economic growth and to stabilise this growth and avoid periods of ‘boom and bust which characterised the economy during the 1980s and early 1990s. If monetary policy is described as a blunt instrument then fiscal policy is a precision tool that can target particular sectors of the economy and population in order to achieve the desired economic changes. Both these different types of policy are working towards achieving different macroeconomic objectives. It would be worth looking at these in greater detail now. There are four major macroeconomic objectives that any economic policy should be working to achieve. These are full employment; price stability; sustainable economic growth and; keeping the Balance of Payments in equilibrium. These four different objectives compete with each other and all achieve different levels of importance depending on the priorities of the government. During the 1960s, the Balance of Payments took centre stage. This was before the global economy made operating with a deficit a viable and sustainable option. Nowadays most governments operate with a budget deficit and the balance of Payments is no longer seen as a top priority for the government. In 2007/2008 the UK government showed a deficit of  £38.7 billion which is around 2.7% of gross domestic product (GDP). The general government debt is around  £614.4 billion which is around 43.2% of GDP (ONS, 2008). In the 1960s such levels of debt would be unthinkable but now they are just part of a global reality. In order to implement social programs and fulfil spending promises, the government is forced to borrow from global institutions. This has become a global reality. These current times of economic uncertainty only increases the amount of borrowing by governments all over the world. Full employment enjoyed similar prominence in the period after the war until the 1980s. Full employment meant that more people were contributing to the economy both in terms of output and through taxation. It also meant that the government had to spend less on social programs. This full employment was aided by a largely industrial economy which started to decline in the 1980s. Thatcher wanted to restructure the economy to make it more efficient and move it away from its industrial base. Full employment is still an important objective and it is one that is gaining prevalence again but during this current recession it isnt a realistic prospect. The current rate of employment stands at 74.1% (ONS, 2009) which is a slight decrease on the previous year. However, as the recession deepens, it is expected that this number will fall even further. Perhaps the most two important objectives for the government at present are sustained economic growth and price stability by keeping inflation low. The government is trying to foster sustainable growth in the economy which means growth without inflation. However, the past year has seen the UK economy slip in to a recession, making any sort of growth impossible. During this recession the level of inflation has fallen but this has not translated into economic growth. It was hoped that that low inflation would mean that spending would increase. However, the current economic climate has seen prices fall so much that consumers are now waiting to see if prices fall even further before spending (Monaghan, 2009). This essay will now turn to look at how the use of monetary and fiscal policy can be used to achieve these macroeconomic objectives. Perhaps one of the most significant changes that the current government introduced was giving the Bank of England independence when it comes to setting interest rates. Before the government was dictating both monetary policy and fiscal policy. The Monetary Policy Committee (MPC) is now tasked with maintaining price stability and also supporting the government in meeting its objectives for growth and employment (Budd, 1998). The government still sets the goals of monetary policy but it is up to the Bank of England to decide how best to achieve this through. The independence of the central bank is considered important for a number of reasons. Firstly, politicians are not experts when it comes to monetary policymaking. Secondly, central banks are more likely to have the interest of the country at heart rather than politicians who may be motivated by implementing populist policies for the sake of winning votes. Thirdly, politicians are unlikely to want to keep to monetary policies when t hey have adverse affects like high unemployment, although this wasnt the case with Thatcher. The final argument for having an independent central bank is that countries that have them tend to have lower levels of inflation (Alensina and Gatti, 1995). This essay will now look at how the MPC goes about meeting its objective of maintaining price stability. The present recession has forced the committee to consider radical solutions to the unique problems that the economy is facing. For the past year, the bank has cut interest rates on six consecutive occasions to the current record low of 0.5%. It was hoped that cutting interest rates to this level would stimulate spending in the economy and that this would translate to economic growth and would keep inflation at the. However, this has not happened because the banks have stopped lending the money usually required to facilitate the spending. This has forced the Bank of England to consider other options. One such measure introduced in the past month was quantitative easing. This idea is the equivalent of printing up large amounts of money, in the case of the UK it is estimated to be about  £75 billion, and throwing it out of a helicopter so that the people below could pick it up and spend it (Elliot, 2009). This is a rather simplistic view of what the Bank of England is trying to achieve. This  £75 billion will be used to buy government bonds and corporate debt over the next three months. By exchanging these bonds for cash that the bank has printed, it is hoped that this will increase the flow of money in the economy. With more cash, banks should start lending once again to other banks, businesses, and customers. This will increase spending in the economy which will lead to economic growth. However, the success of this measure rests on whether customers still want to borrow. The popular conception amongst the public is that we are in this position because we borrowed way above our means. It remains to be seen if once credit is made available again b y banks whether people will take it up again. If they dont, then the banks will be awash with money that will be doing nothing and this will not lead to economic growth but rather to inflation. The Bank of England has to achieve a fine balance. It has to provide enough money to banks to encourage them to lend again at competitive rates but it also has to make sure that there isnt a surplus of money that will send inflation out of control (Kollewe, 2009). Beyond cutting interest rates and printing there is little more that monetary policy can offer to delivering macroeconomic objectives. This essay will now look at how fiscal policy delivers macroeconomic objectives. Fiscal policy can be more fine tuned to target particular sectors of the economy and the population. It does not take the rather blanket approach taken by monetary policy. Perhaps the most effective fiscal policy to achieving macroeconomic objectives is through borrowing and taxation. For example, the government recently cut the lower starting rate of income tax. This encourages people on lower incomes to work more hours because they will be able to keep more of what they earn. This they can either spend or save, based on the level of inflation that is determined by monetary policy. Another measure introduced last year by the government was the 2.5% reduction of the rate of VAT. This was introduced at the end of last year as a way of boosting spending, especially in the run up to the busy Christmas period. However, this has not had the desired effect on household spending which is at its lowest level since 1991 (ONS, 2009). It could be argued that fiscal policy is not as much use as monetary policy to meeting macroeconomic objectives at the present time. The government is trying to stimulate spending in the economy by borrowing more money in order to fund tax cuts and increased spending in social programs. However, the effect of this may be that people are realising that they may face a higher tax burden in the future because of this increased spending and so are saving more in anticipation of this. The government is presently pumping money into sectors of the economy that provide large numbers of jobs. For example, it has just stated that it is prepared to make up to  £2.3 billion available to car manufacturers. The Business Minister, Ian Pearson, stated that this level of investment was necessary to, â€Å"ensuring the industry comes out of the current downturn with the skills and technology needed to be competitive in the global automotive market†. However, the success of this initiative again rests with the consumer. Will they want to borrow to finance things such as cars in the future? The car industry may be facing a downturn that will not recover after the recession. Because the economy is at present shrinking it means that the government is not getting as much income from tax revenues because less people are in work and those working arent getting as much. Welfare spending has had to increase to make sure that the standard of living does not fall in the UK. Those who have lost their jobs as a result of the recession have to be provided for by the state. All of this contributes to a much larger deficit which doesnt fit in with meeting macroeconomic objectives. With the global economic situation seemingly changing on an almost daily basis, it is hard to judge just how effective monetary and fiscal policies are in meeting macroeconomic objectives. It is also hard to judge which is the most effective way of delivering these objectives. This essay would argue that both policies are fairly weak at the moment. In order for monetary policy to work, it requires people to have the confidence to spend knowing that money is always going to be available to them. This could be just a person buying goods in the high street or a business buying services from another business. It would seem that UK consumers are willing to hold on to large quantities of money, even though the central bank has lowered interest rates to such an extent that it makes saving a very unattractive option. Consumer confidence is low, and when it is low people tend to hold on to their money rather than borrowing more. It remains to see just how effective this quantitative easing wi ll be. In many ways it seems that fiscal policy is working against monetary policy at present in achieving macroeconomic objectives. While on the surface it seems logical for the government to be borrowing big in order to fund tax cuts and create jobs, many people see this borrowing as storing up problems for the future because all this borrowed money will have to be repaid at some point. This means that people are saving more instead of spending which the government wants us to do to meet the objective of growth in the economy. In a growing, sustainable economy, both monetary and fiscal policy should serve to benefit each other and they should work for each other in achieving macroeconomic objectives. In a receding economy such as is being witnessed in the UK, there needs to be a delicate balance struck between the two. It would seem that this balance has yet to be achieved and at present they are fighting against each other. Bibliography and References: Alensina, A. and Gatti, R. (1995). How independent should central banks be?, The American Economic Review, 85(2), 196-200. Budd, A. (1998). The Role and Operations of the Bank of England Monetary Policy Committee, The Economic Journal, 108(451), 1783-1794. Dunkley, J. (2009). UK given approval for  £2.3bn auto bail-out, The Telegraph, 28 Feb. Elliot, L. (2009). Quantitative Easing, The Guardian, 8 January. Monaghan, A. (2009). UK inflation falls to lowest in lowest in almost 50 years, The Telegraph, 17 Feb. Kollewe, J. (2009). Bank of England cuts rates to 0.5% and starts quantitative easing, The Guardian, 5 March. Moore, E. and Warwick-Ching, L. (2009). Rate cut brings more misery to savers, The Financial Times, 5 March. Office for National Statistics (ONS) (2008). UK Government Debt and Deficit [online] Available from: http://www.statistics.gov.uk/cci/nugget.asp?ID=277 [Date accessed: 10 March 2009] Office for National Statistics (ONS) (2009). Employment [online] Available from: http://www.statistics.gov.uk/cci/nugget.asp?ID=12 [Date accessed: 10 March 2009]

Attention Deficit Hyperactivity Disorder Essay examples -- Behavior Dis

Attention Deficit Hyperactivity Disorder According to the National Institute of Mental Health, Attention Deficit Hyperactivity Disorder, or ADHD, is the most commonly diagnosed disorder among children (1). The disorder affects approximately 3-5 percent of children of school age (1), with each classroom in the United States having at least one child with this disorder (1). Despite the frequency of this disease in the United States, there still remains many discrepancies about the disorder itself, starting from the diagnosis and frequent misdiagnosis of ADHD, as well as the question of whether or not ADHD is an actual medical condition, or just a "cultural disease" (3). According to the NIMH, frequent symptoms of ADHD include inattention, hyperactivity, and impulsivity (1). Examples of these three patterns of behavior can be found in the Diagnostic and Statistical Manual of Mental Disorders, which, summarized by the National Institute of Mental Health, states that signs of inattention include * Distraction by "irrelevant sights and sounds" (2) * Failure of attenti...

Customer Attitudes Toward Bmw Motorcycles Essay

This final report is the finish summary version of overall information, knowledge, and data of the marketing research under the area of BMW R1200 GS/GSA motorcycles in UK. The BMW Motorrad under the BMW group has been producing motorcycles since 1923 and has providing a variety range of motorcycle styles (bmwgroup, 2012). In addition, the model of BMW R1200 GS/GSA motorcycles is a major consideration motorcycle in adventure sport style for all bikers in UK as it was named in the top ten model of new motorcycles registration (MCIA, 2011). However, The Motorcycle Industry Association defines Adventure motorcycle as â€Å"These bikes encompass trials which similar in style to Enduro motorcycles but are predominantly designed and capable for on-road use (MCIA, 2012)†. The objective of this research paper is to discover attitudes of UK customers towards the model. To be more specific, the research paper will look into the association between brand images, quality and price perception of the current riders towards this BMW motorcycle model. Moreover, the research paper will explore customer satisfaction and the loyalty of the brand. Additionally, this research paper will determine the outstanding in product value of BMW R1200 GS/GSA that it has over its rivals in the adventure motorcycle segmentation. The paper will first provide background information of conceptual model in brand equity which would provide a basic understanding of how to measure and manage brand equity. Furthermore, the explanation in the model of satisfaction towards loyalty will be discussed. Besides, the hypothesis of the study model will be illustrated. In the next section, the method of conducting online surveys and the utilization of this technique will be discussed. Thirdly, the interpretation from the obtained data will be shown in the finding and analysis section. Finally, the conclusion of the paper will be discussed to sum up the entire research paper including limitations and ethics issues. Literature review In the book, Managing Brand Value (Aaker, 1991) has defined the term of brand equity as the connection of the name and emblems to a set of assets that would increase the value of the company’s products or services. In addition, during the customers buying decision process (McKinsey 1996) has found in his research that brands affect 18 percent of total purchase decisions. Therefore, these can be indicated that branding act as one of the significant factors towards customers purchasing. However, the suggestion from (Keller, 2003) stated that the power of a brand would remain in customers ‘mind together with their perceived experiences and they will learn about the brand over time. Hence, there is the development process of strengthen the brand of a company. The figure (2) illustrates the framework of brand equity from (Keller, 2003). Figure 2 Brand Equity Framework Source: Keller, K (2003). Building, Measuring and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall The framework provides 4 steps that involved in building a strong brand however, the hierarchy of brand equity determine that in order to move up in each level, there is a requirement from the successful of the previous one. The first level, companies have to set up a brand identity which will imply brand silence and would lead customers to aware the brand (Keller, 2003). The next step is to create an appropriated brand meaning involve either performance or imagery that related to the brand (Keller, 2003). Thirdly, it is a significant to response the judgments and feelings (opinion, evaluation and emotional) from the customers to gain brand attitudes in customers point of view (Keller, 2003). Lastly, the companies need to create a brand resonance by trying to minimize the gap between what companies think and what customers think via communication tools that would permeate put the brand into consumers’ mind, resulting in a good relationship with them (Keller, 2003). However, after building the strong brand equity, (Keller, 2003) has claimed that brand loyalty would appear to be one of the benefits to the brand. On the other hand, most companies consider the customers to be one of the significant keys to make the company successful. Therefore, (Erdem & Swait, 2004) propose that the determination of successful business in long-term is to deliver the value to customers which related to (Marconi, 2000) suggestion that one of the factors which would make customers to remain loyal over brand is customer satisfaction. However, the American Customer Satisfaction Index (figure 3) will be used to explain the model of customer satisfaction. Figure 3 the American Customer Satisfaction Index (ACSI) Source: (Johnson, Gustafsson, Andreassen, Cha, 2001): â€Å"The evolution and future of national customer satisfaction index models. (theacsi.org, 2001) explained that customer satisfaction occurs from two driven factors which can affect the satisfaction either directly or going through the perceived value factor (quality relative to the expense). From those two driven factors, the first factor is customer expectation, which is the customer’s anticipation of the quality of the products in both prior consumption experience from consumer and the expectation from company’s product quality deliver. In addition, the second factor is perceived quality which determine by the evaluation of the product’s quality from customer toward the organization. However, the figure shows that there is a negative relationship between customer complaint once they disconfirm with the expectation and customer loyalty. This can be explained as the more satisfied from the customers, there is less chance in the resulted of getting complain from the customers. However, (theacsi.org, 2001) suggests that there is a chance of turning unsatisfied customers to loyalty customers after the compensations have been introduced to them. To conclude, in order to gain customer loyalty, the companies have to deliver the value of the products to meet or exceed customers ‘expectation as loyalty customers are more likely to create repurchase activity. The another related support to the important in loyalty of customers provided by (Reichheld.F.F, 1996) in his book, The Loyalty Effect, in which he stated that in order to bring in a new customer to the company is five times more costly than it is to retain an existing customer. Research Design The early discussion was about satisfying the customers who act as a main player of building the successful businesses as they are involve in many organization’s process. Hence, it is clear that the framework of this research paper is to focus on the importance of satisfying customers as it will create the benefit toward the company in term of brand loyalty. (Gobe, 2001) states that, there is several area of supporting customers into customers’ satisfaction such as price-quality-relation. Furthermore, (Keller, 2003) consider brand attitude in brand equity process to be a drive towards loyalty as well. This research design will be classified as causal research to obtain evidence of cause-and-effect relationships (Malhotra, Birks, Wills, 2012). These ideas made the hypothesis of the study as: H1a: There is a relationship between brand image perception and the level of customer satisfaction for BMW R1200 GS/GSA H1a: There is a relationship between quality perception and the level of customer satisfaction for BMW R1200 GS/GSA H1a: There is a relationship between price perception and the level of customer satisfaction for BMW R1200 GS/GSA H2: There is a relationship of BMW R1200 GS/GSA customers toward purchase loyalty The Figure 4 illustrates the study model involving the relationship between brand attitudes towards customer satisfaction in BMW R1200 GS/GSA and customer satisfaction in BMW R1200 GS/GSA towards brand loyalty. Methodology This research has been utilized quantitative in order to gather data under one particular model of BMW motorcycles, which is R1200GS/GSA. The objective of quantitative is to collect customer’s attitude influence factors relate to each participant perceptions. However, this survey method has introduced a set of questionnaire with 25 closed questions. The period of survey collection was between 10th November and 10th December 2012 through online survey technique under the survey site named Wufoo. The format of online survey included structure scales in a range from 1 to 5 and yes or no questions. The questionnaires have been distributed and upload onto BMW Motorrad Parklane Facebook and UKGSer page. The total respondent is 11 people which specific that have to be BMW R1200 GS/GSA riders. The questionnaires have been mainly divided into 6 sections. The first 3 questions were designed to seek for the top three requirements of participants that they consider before purchasing any adventure motorcycles. In the next section, 3 questions were designed to find the competitive advantage factors and the relative of price-to-quality in perspectives’ view. In the third section, 5 questions were used to determine the customers’ judgment toward the product quality. Moreover, there are a set of 5 questions used in search for customer feeling toward BMW R1200 GS/GSA. In addition, the others 5 questions were used to indicate customer resonance and their potential of creating benefit toward the brand. Finally, 5 questions were used to gain demographic information of respondents. Limitations The limitation of time was the major restrictive as the data collection periods is within 1 week. Furthermore, the difficultly of realizing the actual target population as some of respondents may not own the actual motorcycle in BMW R1200GS/GSA. Additionally, there are no female respondents in all of the returned forms. The scope down of the research topic into a specific model of motorcycle created an obstacle to find the right target of respondents. The post on facebook page has bias of gained non-geographic target group information as there are respondents which are not in UK. Moreover, some of the forums and websites are not currently frequently activated making the posts being used ineffectively. Finally, with the limited number of 10 respondents, resulted in low resources are being used in the evaluation. Ethical considerations The purpose of doing this research paper has been announced and posted on every websites and forums before the actual online-survey. There is a statement state clearly in term of confidentiality that respondents’ information is treated with highly confidentiality. In addition, the questions in the questionnaire under the demographic section have provided an alternative of ‘prefer not to answer’ option to allow the refusing of answering for respondents as they may have an uncomfortable condition. The collected data and information will be used in an education area only; there is no hidden purpose in either businesses or individual organization. Findings The process of gathering data took 4 weeks and there are 72 perspectives viewed of the survey in total. However, there are only 11 entries out of 72 viewed which can be transfer into 15.3% as the conversion rate. The average time per respondent to finish the survey is 3.16 minutes each. However, there is 1 out of 11 responded that is a fault data due to the location of the respondent is outside UK. In the first section, 50% of total responded consider exterior design to be considered the most when they buy an adventure motorcycle, while seat comfort is their second consideration with 40% of total. In addition, they consider bag and storage to be the third choice with 40% of the total. In the next section, 60% of total respondents have agreed that BMW R1200 GS/GSA is worth its price. In addition, 90% of them perceived that this model is more superior to other brands within the same price category. Moreover, the data explained that 70% of respondents perceived the superior fact as this model is the best in handling, while another 30% expressed the fact as the endure motorcycle. The third section is finding of the customers’ judgment toward the product quality with the full score of 5 marks. The best perceived value in quality of the model is safe follow by status symbol, quality product, trustworthy, and lowest is high performance product with the scores of 4.5, 4.2, 4.1, 3.9, and 3.6 points respectively. The data shows the customers’ feeling toward BMW R1200 GS/GSA in the fourth section. It is freedom that customer feel the most with 4.2 while fun is their second perceived with the score of 4 out of 5. The respondents share the third feeling that come in to their mind of excitement and self-respect with 3.9 point, while social approval is the last place in their feeling of 3.8 point. In the Fourth section, the data is used to analyze the customers’ resonance toward the model. However, out of 5, respondents show 4.1 point as they are happy with the model the most, while the fact that they satisfied and willing to refer the model to others share the same scores of 4 point each. Lastly, perspective expressed their love to BMW R1200 GS/GSA only 3.7 point. Finally, the data from the survey shows that all of 10 entries were male which translated into 100%. The average group is between 46-55 years old with the percentage of 80 out of total. Moreover, 50% of the total earns their income more than  £50,001 yearly while 40% of them earn the average between  £25,001-  £50,000 yearly. Moreover, 70% of respondents married and which left remaining 30% of them as single. Finally, the education fact shows that 50% of the total respondents graduated their highest education in high school while other 40% and 10% are undergraduates and master level respectively. Conclusion According to the study, exterior design consider to be the most important to customers when they buy as it’s related to social approval most customers agree that BMW R1200 GS/GSA give them that feeling. However, BMW is considering this factor as one of the main development processes make the company continuously improve a better look in designing along with new technologies attached to their bikes. Moreover, the seat comfort and storage is considered to be significant to all adventure riders. Due to a long distance in riding their motorbikes, they require a suitable seat to support their physical body and space to storage their goods. Results also show that BMW R1200 GS/GSA has the competitive advantage over the rival in the same category as customers perceived that the model has the best balance in control. On the other hand, only 60% of customers perceived this model is worth a premium price due to the less agreement that this model is a high performance product. However, customers still satisfied with the product even though, the customers have standard perceived that this motorcycle model is worth to spend money on. Therefore, it can be analyzed that there is less relationship between price and satisfaction. The relationship between product quality and satisfaction can be interpreted as there is a positive relationship between these two factors. The research shows that customers are highly consider BMW R1200 GS/GSA as a safe motorcycle and high quality product. The company has captured the most important need in every rider which is safety, and delivers the value to them clearly which resulted in gaining the satisfactions from value deliver. However, by looking at specifically to individuals that has less satisfaction, it is only the fact that BMW R1200 GS/GSA is not high performance enough for them. In term of brand image, the customers is highly involved with status symbol as the high score of 4.2 point can determine that the company has created brand association and meaning towards customers. Moreover, the company has well delivered the feeling of freedom in this product make a fulfillment in the want of adventure travelers. Therefore, brand image has positive relationship toward satisfaction. Finally, with the high number in people who are happy and satisfied with BMW R1200 GS/GSA related to their willingness to refer this motorcycle model to others. This is can be explained that there is a positive relationship between satisfaction and customers loyalty as loyalty customers would most likely to be influencers in bringing new customers to purchase the product. References Aaker, D (1991). Managing Brand Equity: Capitalizing on the Value of a Brand Name, Free Press, New York, NY Aggarwal, P. (2004). The Effects of Brand Relationship Norms on Comsumer Attitudes and Behaviour. Journal of consumer research, June Court, D., Freeling, A., Leiter, M., Parsons, J. A. (1996). Mckinsey Quarterly: Uncovering the value of brands. Retrieved from http://www.mckinseyquarterly.com/Uncovering_the_value_of_brands_201 Erdem, Tulin, and Swait, Joffre. (2004). Brand Credibility, Brand Consideration and Choices. Journal of consumer research,June Gobe, M. (2001). Emotional Branding. New York, NY: Allworth Press. Keller, K. (2003). Buliding, Measuring, and Managing Brand Equity. Upper Saddle River, New Jersey: Prentice Hall. Kiley, D. (2004). Driven: Inside BMW, the most admired car company in the world. Malhotra, K. N., Birks, F. D., Wills, P. (2012). Marketing Research (4th ed.): An Applied Approach. The Motor Cycle Industry Association (2011). Motorcycle Registration Statistics. Press statistic. Retrieved from http://www.mcia.co.uk/Press-and-Statistics/NewReg_Statistics.aspx We iler, M. (2004). BMW : Exploring Customer Attitudes.

How much impact did Martin Luther King have in changing civil rights for black Americans? Essay

The struggle of black people in America for freedom, justice, and self-definition stretches from the colonial and early nineteenth-century slaveholding era to the twenty-first century, but its intensity has varied from one period to the next. One of the most intense periods occurred in the 1950’s and 1960’s, when struggling was usually associated with the psychological and strategic use of nonviolence. Martin Luther King (MLK) was one of many Civil Rights leaders that bought publicity to the movement and issued nonviolence through marches and boycotts. Nevertheless, the Civil Rights Movement (CRM) would have occurred with or without Martin Luther King Jr., but without King, the CRM would not have had the same impact on society. The first major campaign King was involved in was the Montgomery bus boycott, which occurred in the 1955-56. The bus boycott was started by the National Association for the Advancement of Coloured People (NAACP) who instructed Rosa Park to refuse to give up her seat for a white person. NAACP constructed a legal court case against the segregation laws and the black people of Montgomery began to take direct action against bus companies by refusing to travel on the buses. This was affecting bus companies because more than half of their consumers were black people and so profit would be lost. King bought publicity to the bus boycott with his leadership and took the limelight away from the NAACP, who were behind the success of integration of buses. It was not the bus boycott alone that integrated buses, the NAACP taking litigation to the Supreme Court was vital because it changed desegregated buses. The bus boycott alone wouldn’t have changed segregation laws. According to Sanders, King was being credited for the integration of buses when it should have gone to the NAACP for starting the bus boycott and the activist, â€Å"it was a protest of the people†¦ not a one-man show.† This portraying King in being a glory-seeker who was only interested in self-promoting and gaining fame because it was the NAACP, rather than King who bought success to Montgomery. If black Americans were going to escape poverty and second class citizenship they would need education. Segregation of schools was claimed to be fair and equal, however, the black children attending black schools had poor funding compared to white children attending white schools. Oliver Brown with the help of the NAACP, not MLK, challenged the integration of school by drafting a successful court case to the Supreme Court, who declared that segregation was against the law and the constitution of the USA. The Board of Education in Topeka and other education boards had to be forced to integrate public schools. However, according to River Editors, â€Å"101 Southern politicians vowed to fight the decision, arguing it was contrary to the Constitution.† This showing that Southern politicians refused to implement the constitution. This may be the reason why in 1956 that there were six Southern states that did not have a single black child attending schools where there were white children. The NAACP are significant to the CRM because the organisation presses for civil rights legislation. Without the NAACP, the success of integrating schools and buses would not have happened. The organisation is vital to the CRM. NAACP had a great impact in changing the civil rights for black Americans because they gave them the chance of being educated in schools that would be for whites and to seat on buses without having to get up their seats for white people. American democracy was a model for those countries struggling against Soviet oppression so the treatment of black Americans portrayed America into being brutal to minority within its borders. There were communist propaganda used against the capitalism America, majority of them mentioning Jimmy Wilson. Dudziak states that Jimmy Wilson was â€Å"the centre of international attention† for being sentenced to death in Alabama for stealing less than two dollars of change. This was thought to be the most severe consequence of American racism. The petty crime bought to surface international concern because Wilson’s case received international coverage. There were critical articles being published in newspapers all across the world and the communist used Wilson’s story as propaganda. The Jimmy Wilson case bought publicity all around the world due to communist propaganda and aided the CRM. This showing that King is not the only one to bring publicity to the CRM. The March on Washington which was organised and successfully lead by King without the support from President Kennedy and Roy Wilkins. The aim of the March was to encourage to pass a civil rights bill through public relations, media attention gave the March national exposure because it impressed people all around the world. The March may have had a part in passing the Civil Rights Bill (CRB) of 1964 as it showed a united nation. President Kennedy death could be also credited in passing the CRB. When President Kennedy was assassinated, the bill was left in the hands of Vice President Lyndon Johnson. The civil rights bill passed could be a way to honour President Kennedy. The situation in Selma was that only 23 black Americans were registered to vote when there were 29,000. King’s Southern Christian Leadership Conference (SCLC) made Selma, Alabama, the focus of its efforts to register black voters in the South. The March, protesters were attempting to March from Selma to the state capital of Montgomery and were met with violent resistance by state and local authorities. The world watched, the activists being attacked harshly when they were fighting for the right to vote. Selma made people at home feel uncomfortable with the state and local authorities’ treatment to innocent people. Along with the Civil Rights Bill, the Voting Rights Act was one of the most significance pieces of civil rights legislation. Its effects greatly reduced the disparity between black and white voters in the U.S. and allowed a greater number of African Americans to enter political life at the local, state and national level. According to Sanders, â€Å"Johnson a nd Congress probably would not have passed the Voting Rights Act without Selma.† This shows the importance of Selma had on the CRM because the Voting Rights Act is important because it takes away the second class citizenship and takes a leap to equality between the whites and blacks in America. Selma was about more than winning a federal act; it emphasised the political pressures King was negotiating between movement radicalism. Selma was a key to improving lives for black Americans since it was publicly televised around the world showing the treatment of innocence people making a stand for equality. It pushed the Voting Rights Act to enable black people the right to vote. However, Sanders also states that â€Å"Selma had raised a great deal of money because Selma was in the headlines, then the SCLC left and spent the money to the North.† The untrustworthy leadership of King had left the people in Selma to fund on their own for the right to vote. This shows that King cannot be trusted when he makes a public stand to help people in need. King and his SCLC were unsuccessful in Chicago, they overestimated the racism in the North. Coordinating Council of Community Organizations (CCCO) had encouraged and supported the SCLC in Chicago and were both out-witted by Mayor Daley. Black people living in Chicago lived in racial inequality, majority of black people in Chicago were living in slums. There were less press coverage on the Chicago Freedom Movement (CFM) and the federal government did not help the CFM because President Johnson was an ally of Mayor Daley, who threatened to fine people a great lot of money if they joined in the marches. This limited the activist because they couldn’t afford paying the fine when they are living in poverty. However, what occurred in Chicago was the purpose of the Civil Rights Act of 1968, which is a legislation to provide equal housing opportunities. It made it legal for someone to be decimated for their race, or national origin when buying a house. It was a federal crime to force o r threaten injure, intimidate, or interfere with anyone because of their race, colour, religion, or national origin. Overall, King is the one radiant name of the fight for racial equality that everyone knows, he stole the limelight from those that have been forgotten or who were not accorded the recognition they deserved. King played a wonderful leader for the CRM because he bought publicity through his peaceful protest and winning the Nobel Peace Prize. To have a day for himself shows the impact he made to the life of black Americans during the CRM. King may have helped the CRM before his assassination, but was given too much credit because others, such as Ralph Abernathy, Claudette Colvin, Kasturba Gandhi, Malcolm X and etc. where forgotten. After King’s death the life of black Americans did not brighten up because the fight for equality still occurring with new leaders.